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Beat the Peak

Northern Neck Electric Cooperative is asking its members to reduce their electricity usage during “PEAK” demand periods. When the weather is extremely cold or hot, DEMAND for electricity PEAKS because of the high electrical usage of electric heaters or air conditions combined with other household appliances.

This voluntary program encourages members to conserve or limit energy usage during peak energy times when your Cooperative may be purchasing power at high market prices. The cost of electricity during peak times is much higher compared to times of normal electrical demand on the system. Over 70% of the Cooperative’s operating cost is this purchased electricity. By limiting the amount of power purchased during these peak high-priced energy periods, the Cooperative can reduce its total power costs and minimize increases in our Energy Charge to you. If you receive a “Beat the Peak” e-mail alert, Facebook post, or if the radio station announces Northern Neck Electric Co-op is experiencing a peak energy-usage day: 

  • Lower your thermostat 3 degrees in the Winter or Raise your thermostat 4 degrees in the Summer
  • Delay major appliance usage--especially in the kitchen and laundry room
  • Delay hot water usage 
  • Turn off all unnecessary lights and appliances 

By following these 4 steps from 6 a.m to 8 a.m. on peak days in the Winter and from 3 p.m. to 6 p.m. in the Summer, your efforts, combined with those of your fellow members, will make a BIG difference. Let us all work together to “Beat the Peak!”

Sign up for Northern Neck Electric Cooperative’s “Beat the Peak” alert notification (with a host of other services such as payments, usage alerts and daily use emails)  on My Account 

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